Documentation

Pixels

Create and manage tracking pixels for your ad campaigns.

What are Pixels?

Pixels are tracking codes that monitor user actions on your website. They help you measure campaign effectiveness and optimize ad targeting by tracking conversions and building remarketing audiences.

Note: Google Ads doesn't use traditional pixels. Instead, we automatically send conversion events directly to your Google Ads conversion actions using their enhanced conversions API.

Key Features

Auto-configure Tracking

For Meta and TikTok: Auto-generate pixels. For Google: Automatic enhanced conversion tracking setup.

Universal Tracking

Send events to all your pixels simultaneously with a single API call.

Privacy Compliant

Automatic email hashing and data handling that respects user privacy.

Getting Started

  1. Connect your ad accounts in the Networks page
  2. Navigate to the Pixels section
  3. For Meta/TikTok: Select pixels for each account. For Google: Tracking is configured automatically
  4. Your tracking is ready to receive events